After months of planning, getting bids, selecting the designer and
building your new web presence, the single most important thing you can
do - is to promote your site.
This means more than registering with Internet search engines. It is
much more important to inform your customers and potential customers - and
displaying your web site address (or Domain Name) where customers will be
reminded of it.
Why is this important? If you are a local business, you want
LOCAL customers. Quite honestly global search engines won't provide the range of
local, ready-to-buy customers around you everyday! Properly
promoted in your local area,
you will see more visitors to your web site than a global search engine could
ever bring you.
"If you build it, they
will come"
Unfortunately, this does not apply to your web site, it won't promote
itself. If you have a powerful Internet presence, you have to
share the news!
This will take more than a one-time mailing. Make your web site an integral part of
your overall marketing strategy.
Post your web site address on all your newspaper ads, yellow pages,
brochures, business cards, letter heads, company vehicles, signs,
customer entrance, even over the register! Don't miss any
opportunity to give your web address to anyone who sees something
related to your business.
As an added benefit,
you can focus and lower the cost on your businesses print ads, and drive your customers
to your web site for complete details - current and in full color!
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