|Promoting Your Site|
After months of planning, getting bids, selecting the designer and building your new web presence, the single most important thing you can do - is to promote your site.
This means more than registering with Internet search engines. It is much more important to inform your customers and potential customers - and displaying your web site address (or Domain Name) where customers will be reminded of it.
Why is this important? If you are a local business, you want LOCAL customers. Quite honestly global search engines won't provide the range of local, ready-to-buy customers around you everyday! Properly promoted in your local area, you will see more visitors to your web site than a global search engine could ever bring you.
This will take more than a one-time mailing. Make your web site an integral part of your overall marketing strategy. Post your web site address on all your newspaper ads, yellow pages, brochures, business cards, letter heads, company vehicles, signs, customer entrance, even over the register! Don't miss any opportunity to give your web address to anyone who sees something related to your business.
As an added benefit, you can focus and lower the cost on your businesses print ads, and drive your customers to your web site for complete details - current and in full color!